Story came first
The writer
I entered the literary world at sixteen. Writing taught me audience, tension, voice, and the emotional architecture behind every good idea.
Let’s talk About / The full story
Creative by training.
Marketer by profession.
Builder by nature.
My career has never followed a straight line. It has followed a question: how do you make an idea matter to someone?
02 — 07
The throughline, expanded
A career in chapters.
2009 — Woodson Creative Studio
The designer
Book covers became identities. Identities became brands. The work expanded into editorial, photography, video, web, and complete visual systems.
From artifact to outcome
The marketer
Creative instinct met positioning, research, launches, experiences, acquisition, and lifecycle thinking. Making beautiful things was never enough; they had to move people.
Marketing × Creative × AI × Culture
The builder
The current chapter brings every discipline together: finding the human truth, shaping the strategy, and building the experience from first thought to final detail.
Selected associations
General Assembly · Leo Burnett · VH1 · Brown Girls Books · bestselling authors · independent founders · cultural brands